Roman Rhapsody

Unfolding as a series of compelling portraits of real people in real places, the Gucci Cruise 2018 campaign is shot by iconic British rock star photographer Mick Rock.

The cast—friends of creative director Alessandro Michele—celebrate the genuine non-conformists and eccentrics. Set in ornate Roman apartments and neighborhood parks, Rock’s candid representations of the subjects are captured in bright and intimate studio portraits. Seen through the famous lensman’s point-of-view, the charisma of the characters take front seat together with the elaborately-detailed and colorful Gucci Cruise 2018 collection. Rock, who documented the likes of Syd Barrett, Blondie and the Ramones, is also celebrated for his images of David Bowie during the artist’s Ziggy Stardust incarnation, and for creating memorable album covers including Lou Reed’s Transformer.

MARINA CICOGNA

SILVIA CALDERONI

CHIARA MASTROIANNI

BARBARA ALBERTI

ROSA GAMBINO

MIRIAM LEONE

BETANI MAPUNZO AND GIULIA SALVATORE

MATTEO ZOPPIS AND SOFIA MATTIOLI

FABRIZIO AND STEFANO OCCHIPINTI

VALERIO SIRNA

MOSÈ AUER-NOZZA AND STEFANO TOROSSI

GABRIELE LEPERA

ALESSANDRO BORGHI

SOFIA HANG

LUCIO CORSI

LUCREZIA VALIA

FRANCESCA ROMANA FONTANA

SILVIA CALDERONI

CATERINA DE RENZIS SONNINO

FRANCESCO BIANCONI

GINEVRA ELKANN

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