Superga x Highsnobiety

Superga unites with Highsnobiety to reinterpret its Iconic 2750 sneaker.

For Spring/Summer 2018, acclaimed Italian shoe label Superga joins forces with Highsnobiety—the leading new-media brand for the next generation of tastemakers, trendsetters, and style-conscious young men—to reinterpret its classic Superga 2750 sneaker.

Drawing from the Italian footwear label’s extensive design archives, as well as the two brands’ shared love of subtle yet distinctive design, the collaboration highlights one of Superga’s most timeless silhouettes.

“Deep Blue” and “Peach Bud” colorways feature a full hairy suede upper, while the “Truffle” and “Lion” color schemes are updated with a mixture of hairy suede for the upper with heavy-duty canvas used on the tongue and toe. The collection is available now via Highsnobiety.com.

While the monotone upper is kept clean and free of branding, an understated hit of embroidery is visible on the shoe’s heel, reading “Class of our Own.” Superga’s signature eyestay tab is inverted, featuring Highsnobiety and Superga logos on the underside. Finally, a contrasting tab punctuates the shoe’s tongue, with another hidden Highsnobiety crown logo found on the reverse.

The construction is elevated via a vulcanized rubber sole with texturized foxing tape, as well as a crepe rubber outsole, and leather footbed, once again with subtle “Superga per Highsnobiety” branding. Superga’s license plate badge also appears on the heel, while a smooth leather panel is stitched inside the shoe’s cuff for added comfort. A co-branded dust bag accompanies each pair of sneakers.

Superga’s definitive silhouette, the 2750 dates back to the beginning of the 20th century, when the Superga factory began to produce shoes with vulcanized rubber soles. Superga’s heritage designs trace back to Turin, Italy, where the 2750’s popularity earned it the nickname of the “people’s shoe of Italy.”

“Superga makes one of our favorite low-tops in the market, the 2750 has a really nice weight to it and is an absolute pleasure to wear. We hope people appreciate the understated details that we added to the classic silhouette,” explained Highsnobiety‘s footwear editor Chris Danforth.

“Low-top plimsolls are always a go-to summer sneaker,” adds Highsnobiety‘s editorial director Jian DeLeon. “Superga’s status as a pretty democratic Italian sneaker elevates our own global perspective. Plus the crepe sole sets it apart from other models on the market.”

With the full-suede “Deep Blue” and “Peach Bud” colorways priced at $145 USD, and the mixed suede-and-canvas “Truffle” and “Lion” colorways priced at $130 USD, the collection is currently available from Highsnobiety.com, Superga.com, and in select Superga locations and concept stores around the world.

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