This collection takes inspiration from British heritage garments, now updated by JW ANDERSON, one of London’s most innovative and forward-thinking designers. Within UNIQLO LifeWear, this timeless collection reflects our core values of thoughtfulness, quality and excellence in material and functionality.
The collaboration line with London-based fashion brand, JW ANDERSON, is inspired by Britain’s Brighton Beach and celebrates the 1950s heydays of this popular summer attraction. This iconic location is renowned as a vibrant and colorful city, full of contrasts. The line highlights designer JW Anderson’s unique take on the Brighton culture, fusing quality fabrics with fabulous fits and functionality. Complementing the unisex designs that are basic to the range are items enabling casual mixing and layering for an array of styling alternatives. The collection highlights the enjoyment of LifeWear fashions for everyone, regardless of age or gender.
Commenting on the launch of the 2018 Spring/Summer line, Jonathan Anderson, the founder of JW ANDERSON, said, “In the 2nd collection of the collaboration, I’m looking for this idea of ‘British Summer,’ the idea of being on Brighton beach. Something which is very lightweight, very airy, with a lot of linen, and cotton that has a 1950’s subcultural movement. With a little bit of ease and something which is quintessential.” He added, “As a UNIQLO customer, I know exactly the quality that the brand gives to its products. I am very proud of the level of execution and the attention to details that we delivered on this new spring/summer collection.”
The collection includes vividly striped T-shirts and knit polos reminiscent of beachwear, as well as dresses, seersucker bomber jackets, flared skirts, and blouses with JW ANDERSON’s iconic ruffles and ribbons. T-shirts, knits and bags with seagull prints whimsically celebrate the joy of British seaside life. The range also incorporates work wear elements, such as 1950s-style denim jackets and tunic shirts inspired by traditional British police uniforms, as well as quintessentially JW ANDERSON touches like stripes and patchwork on shirts and skirts.
The collection employs soft colors with a touch of sunburn, true blue, poppy red, white and beige, and sage green. The line also showcases such celebrated JW ANDERSON additions as plaid bright yellow and blue, inspired by playful multistriping and picnic basket designs.
In keeping with the LifeWear commitment to quality, the range features shirts in soft, refreshing cotton linen made of top-quality extra fine cotton and a selection of items made from prestigious Kaihara denim from Japan. DRY-EX, which dries sweat and moisture incredibly fast, and a pocketable parka made of a fabric that reduces wrinkles and is treated with a durable water repellant, both offer excellent functionality.